In the middle of 2018, we decided on a change of direction for what we call our basic balms – our ready to use – value for money range. It was a huge success, and continues to encourage us with the additional customer purchases it created. This is what we did.
In June 2018, we made amendments to the packaging of Blistex Regular, Berry and Mint. We changed the layout of the stick from a horizontal position to a vertical, blister-packed package. We updated the backing card to a fresh look. We then took 50% off the selling price, and gave the value back to our customers. We think they enjoyed the change and responded to the cheaper price too.
So if you are looking for a fresh lip balm which is easily applied and has an SPF 15 sun protection factor, look no further. You can buy them online here at Blistex.co.za, or head on down to Dis-Chem where you will find the whole range.
Blistex, America’s leading lip care range, has launched an ultra-conditioning
Lip Serum innovation, bringing you closer to your best lips one drop at a time.
Blistex Conditioning Lip Serum is on trend as the ultimate approach to
restoring and maintaining super-hydrated and conditioned lips. Driving lip care
innovation, this advanced lip serum comes with a unique dose control pump
dispenser that releases just the right amount of concentrated serum for optimal
Based on extensive research, the lip serum answers the growing demand
for therapeutic lip care formulas that can penetrate and deliver concentrated
nutrients beyond the outer layer of the skin. Just a drop is all that is
required for soft, healthy lips.
The moisturising, nutrient-rich formulation of olive and avocado oils, Vitamin
E and Omega-3 fatty acids, assures you of immediate conditioning and
unparalleled lip care.
Blistex Conditioning Lip Serum is
the latest innovation in a long line of effective, high quality and functional
products in this premium lip care range, which includes the iconic DCT, South
Africa’s Number One daily conditioning lip balm.
The new Conditioning Lip Serum is available at Clicks, Dis-chem, and pharmacies countrywide at a recommended price of around R120. Alternatively purchase your new Lip Serum right here.
Lip serum answers the growing demand for therapeutic lip care formulas that can penetrate and deliver concentrated nutrients beyond the outer layer of the skin