In the middle of 2018, we decided on a change of direction for what we call our basic balms – our ready to use – value for money range. It was a huge success, and continues to encourage us with the additional customer purchases it created. This is what we did.
In June 2018, we made amendments to the packaging of Blistex Regular, Berry and Mint. We changed the layout of the stick from a horizontal position to a vertical, blister-packed package. We updated the backing card to a fresh look. We then took 50% off the selling price, and gave the value back to our customers. We think they enjoyed the change and responded to the cheaper price too.
So if you are looking for a fresh lip balm which is easily applied and has an SPF 15 sun protection factor, look no further. You can buy them online here at Blistex.co.za, or head on down to Dis-Chem where you will find the whole range.